CASE STUDY — 2012–2017
COMMERCIAL & BRANDED
Factory floors, indigo vats and glass furnaces — brand films that look like documentaries.
- CLIENT
- VARIOUS — SHANGHAI YEARS
- YEAR
- 2012–2017
- ROLE
- DIRECTOR · CINEMATOGRAPHER
- CATEGORY
- COMMERCIAL
CONTEXT
Branded work from the Shanghai years: a factory film for Antriol Furniture, a pair of process films on traditional nankeen indigo dyeing for Luru Home, and a long-form documentary-commercial for glass artist Ryan Staub's Shanghai Eco Glass.
THE WORK
Craft filmed as craft — process, hands and heat, shot documentary-style and cut to each brand's rhythm, from a 46-second factory promo to a 15-minute artist portrait.
THE POINT
Commercial clients get the same visual law as broadcast: real light, real process, nothing staged that the workshop didn't offer.
Outcome
- 4 FILMS · 3 BRANDS
- 46 SECONDS TO 15 MINUTES
Credits
- DIRECTOR / CINEMATOGRAPHER — CHAD INGRAHAM
- CLIENTS — ANTRIOL, LURU HOME, SHANGHAI ECO GLASS
Watch the Ryan Staub, Seattle based glass artist, visits Shanghai Eco Glass (15:17)
All projects · Chad Ingraham, cinematographer and photographer, Fredericton NB