CASE STUDY — 2008–PRESENT
EDITORIAL PORTRAITS
Cover and feature portraiture for the world's business press — from Jack Ma to Yao Ming.
- CLIENT
- FORBES / WSJ / FORTUNE
- YEAR
- 2008–PRESENT
- ROLE
- PHOTOGRAPHER
- CATEGORY
- EDITORIAL
CONTEXT
Assignment portraiture for Forbes, The Wall Street Journal, Bloomberg Businessweek, Fortune and Fast Company — including the first Forbes cover to feature a mainland-China entrepreneur.
CHALLENGE
Ten minutes with a CEO, a borrowed boardroom, one case of lights. The portrait has to hold a magazine cover regardless.
APPROACH
One idea per frame. Build the light before the subject arrives, then spend every minute on the person, not the gear.
THE FIRST TIME A MAINLAND CHINA ENTREPRENEUR HAD BEEN FEATURED ON THE COVER.
Outcome
- FORBES COVER
- 40+ EDITORIAL CLIENTS
- PUBLISHED WORLDWIDE
Credits
- PHOTOGRAPHER — CHAD INGRAHAM
- CLIENTS — FORBES, WSJ, BLOOMBERG, FORTUNE, FAST COMPANY
Watch the Street Portraits (1:25)
All projects · Chad Ingraham, cinematographer and photographer, Fredericton NB